Tuesday, 22 November 2011

The Mutton Song and Ad Jingles!

During my association with a Record Label, one thing that I enjoyed most was to pitch the catalogue to Brands and Agencies for synchronization in their advertisements on various media such as TV, Radio etc.
As a liberalized economy, we have seen how commodities have turned into Brands. Examples from our shopping cart include Wheat Flour, Chicken, Sugar etc. Though I have not come across advertisements where songs from Bollywood were used in the TV commercials of these branded commodities, however here is a pick of the songs that I would have pitched to the BRAND OWNERS of the following commodities.
Well this is my own list, however I’ll request the readers of this post if they can also pitch in with alternatives ;-) Let’s make the forum interactive!
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Product: Fried Chicken
Song: You are my Chicken Fry
Film: Rock Dancer (1995)


Scenario/Context:
It’s the year 2020 when all the hand pushed karts that sell chicken have become the franchisee of KFC. An executive on the way back  home, frustrated, hungry and tired after a hard day at work, looks at the chicken in the hand pushed kart…and starts to croon this song..

Voice Over: in a world where you can have no one to call as your own….KFC chicken is your only choice!
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Product: Frozen Mutton
Song: The Mutton Song…Mein Hoon Taaza Mutton Mutton
Film: Luv Ka The End (2011)

Scenario/Context: It’s an animated film. In the fight between Frozen and Fresh, frozen mutton is crooning this song to make a case for buying frozen mutton..Woh hai baasi mutton mutton..arre mein hoon taaza mutton mutton..kholo dil ke button button..

Voice Over: Maanein Ya Na Maanein….Yahi hai asli taaza mutton. Toh kholenge na aap apne dil ke Button?!
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Product: Chikki (Peanut Bar)
Song: Lonavla mein Chikki Khayenge…
Film: Ghulam (1998)

Scenario/Context: It’s again Year 2020. FMCG companies have branded this last bastion of the unbranded FMCG commodity. Chikki is a global snack now. But the global economy is reeling under yet another financial crisis and the best our guy can afford for his girl is a humble chikki.

Voice Over: Lonavle waali chikki ka wahi swad ab aapke karibi store mein uplabdh..vaccum packed to preserve Lonavla freshness and added with Vitamins..jab wahi swad yahan par mil sakta hai toh Lonavla kyun jaana, kyun hai na?!
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Well this is a humorous take on the world of crazy Bollywood songs and the present reality where mundane commodities from ginger paste to chapatti are being turned into glitzy brands by FMCG companies in a race to deliver higher shareholder value.
As always, I’ll request the reader of this post, if you have time, please drop a line.

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