After my last post…15 Minutes of Fame…! perhaps it was the benevolence of lady luck, I got twice lucky on 94.3 Radio One and won a neat 94.3 Radio One wrist watch and couple passes to Super Six party at The Zuri, Bangalore.
However once all the three goodies were timely received from 94.3 Radio One and consumed, I deemed it appropriate to share this experience with the readers of this blog and comment upon my perceived value/satisfaction gained, from these prizes. So here we go:
1st Rank - Couple Passes to Movie of our choice
Date: 30th March 2012
Time: 3:50 PM
Radio Jockey: MJ Anjaan
A chance to have an on-air chat with the station jockey and be heard across the airwaves tipped the balances in its favor. Since passes to the multiplex were valid up to 2013, it gave flexibility to choose the date/time/movie. Third, since the prices of movie tickets vary based on the time of the day and day of the week, it entirely depends upon the winner to squeeze the maximum out of the multiplex passes.
2nd Rank - 94.3 Radio One Wrist Watch
Date: 13th April 2012
Time: 9:55 PM
Radio Jockey: MJ Pratik
The primary reason is the perceived value of the gratification relative to the movie tickets. Second, unlike the first instance, it did not present an opportunity for on-air interaction with the station jockey. But what earned it a place ahead of the Super Six Party passes is its tangibility (unlike the perishable nature of movie tickets). Whenever I will look at the watch, I’ll be reminded of my participation in this contest and the name of the station, which is printed on the watch, as a reminder J
3rd Rank - Couple Passes to Super Six Party at The Zuri on 21st April 2012
Date: 19th April 2012
Time: 9:45 PM
Radio Jockey: MJ Pavithra
Well, what earned it a third rank was the distance of this place from our home. It was a drive of 27 Kms one way! The silver lining was seeing MJ Pijosh (94.3 Radio One Jockey) in person dishing out some great beats J and sampling a new place which otherwise wouldn’t have got a trial from us ;-)
It is pertinent to understand that these ranks are in relation to one another. If I win a kilogram of gold in a contest on 94.3 Radio One, it will top all the three gratifications listed over here. Also, a person from a different demographic/psychographic profile (say a college goer) may rank the gratification differently. The factors I bore in mind for these rankings are VALUE, UTILITY and EXPERIENCE. Experience will have interplay with regards to the TANGIBLE/INTANGIBLE nature of the gratification. For example, in the case of couple entry passes for two events, where the value of the passes are the same, and they deliver the same utility that is a nice evening with your lady love or your knight in shining armor...the deciding variable will be the experience derived from each of the two events (say an Opera v/s Soccer Match). Bottom-line…gratification filters the TG. Number of youth participating in a contest for winning passes to a disco will be more compared to older people.
Nonetheless it was a great experience to win three goodies in a span of 20 days doing something which is enjoyable that is listening to radio. In no manner the economic principles of Marginal Utility or Law of Diminishing Returns apply to winning, once you win you look forward to win again…and I do look forward to get lucky again…time to pick up some winning vibrations J
Congrats on your win!
ReplyDeleteRightly said, the perceived value of a prize is different for different people. Moreover, it changes as we enter new stage of our life.
Hope you win again :)
Thank you very much for providing us with this important information.
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