Tuesday 21 August 2012

PowerPoint for Kids!

Three triggers contributed to this post:
First, ‘Monica Tata on 6 reasons why running a kids’ channel is no child’s play’*. In this article Ms. Tata opined that 48% of parents exercise control on the content watched by their kids and one of the ways to expand the viewership is by creating content that appeals to the adults as well.
*Source: MxMIndia.com , Monica Tata is General Manager, Entertainment Networks, South Asia, Turner International India Pvt Ltd.
Second, M.A.D., a popular program, telecast on POGO, a channel owned by Turner, in this show, the program anchor, Rob, takes the audience, which I believe are both kids and adults, on a creative trip. The show is about art and craft.
Third, Inclusion of MS Office Application suite in school syllabus, this underscores the importance of such software, as most of our adult lives revolve around working with Office Application Software, be it presenting a topic given as a group-work to the class by the instructor, or making presentations as a part of the B-School curriculum, or as a professional making the PowerPoint presentations for internal or external stakeholders.
So what’s the big deal? Is there a programming opportunity?
If Office Application Suite has become so integral to our lives, why aren’t we starting early on this journey? Can someone like Rob (or Rob himself) create the same magic on the PowerPoint canvas? I am sure, like me, there are many others whose job involves loads of PowerPoint. Be it presenting a cause and effect relationship of a business process or just putting together a graphical representation of an arcane concept. Sometimes, one feels stymied by the lack of the creative genius in themselves in creating original images using the basic shapes and tools available in PowerPoint. 
Do the programming honchos of kids channel feel that teaching creativity on television using this ubiquitous software will make for a good show? No prizes for guessing the sponsors who can be roped for such a program (no…it’s not just the software vendor, it could even be the computer or printer manufacturers…or even the nutrition supplements containing BHA, PXT or whatever). Such a show makes for a good repeat value with syndication opportunities in other markets as well as episodes available on DVDs as a learning aid.
Will adults approve their kids to see such a program? I’m not gonna miss even a single episode!
Disclaimer: All company, brand and product name/logos mentioned/depicted in this post are trademarks of their respective holders/individual parent companies.

1 comment:

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