91.9FM Radio Indigo (Bangalore,India) is one of the stations that spans all the four communication mediums
covered in Part I of this post. Though they have retired the short code, their
usage of WhatsApp piqued my interest. I searched on internet to find other
stations that use WhatsApp for listener engagement. The only relevant result I
got was Power98FM (Singapore).
What could be station’s objective
in using WhatsApp? I don’t have WhatsApp on my phone and have limited
understanding about its functionalities, my initial thought was perhaps it
helps the station know the number of unique listeners who have added it to their
WhatsApp contacts. It might be a useful metric apart from the listenership
numbers to a sponsor. But, the lack of such functionality within WhatsApp brings
it at par with SMS (both short code and long code).
So, from numbers perspective, it
is of little significance to a sponsor whether the station uses WhatsApp or
SMS. Being similar to SMS, the station will know the number of unique listeners
who have added it to their WhatsApp contacts only when they respond against an
on-air call for action.
A compelling differentiator in
favor of WhatsApp is the element of multimedia. One of the contests that I
caught on 91.9FM Radio Indigo, required listeners to share their wildest party
pictures and the best picture stood a chance to win Party-In-A-Box gift hamper sponsored
by JustBake. To me WhatsApp was the
ideal communication medium for this contest. The listener did not have to dial the
studio number to share their wildest party experiences with the Radio Jockey (RJ)
or send a long text describing their wildest party moments, the picture said it
all.
One can argue that the creative
solution can always be tweaked to accommodate the station’s dominant
communication medium, for example SMS (in the absence of WhatsApp) to engage
with listeners. This is an absolutely valid point. But, one has to appreciate
that WhatsApp as an additional medium available to the stations helps drive listener
engagement in a manner not possible earlier.
More than a year ago, I caught
the song Rock On! on 104FM Fever (Bangalore, India). The song bought back
memories of my tenure with the music label that owned its rights. I immediately
sent an SMS to the RJ. “Hey Darius, I once licensed this song to TV Channels in
India.” The next day I get a call from Arjun who was Darius’s show producer and
he wanted me to share my nostalgia on-air.
Perhaps there are many such
listeners who will have a story to share. Likes of WhatsApp makes this
engagement and interaction easy for both the station and the listener. Had it
been today, instead of a text, it would be my voice message, “Hey Darius, do
you know I once licensed this song to TV Channels in India” and all that Arjun
had to do was to appropriately slot the voice message in the program clock.
Do you agree that likes of WhatsApp
elevates the station’s engagement and interaction with its listeners? Please
share your valued experience and thoughts.
Hi Himanshu,
ReplyDeleteI am glad you appreciate the benefit Whatsapp has in interacting with Indigo 91.9
Infact, we have had many more competitions using Whatsapp as the mode of interaction, the response has been tremendous.
Do continue to enjoy the music and everything else on Indigo 91.9
Kiran Sreedhar, Program Director, Indigo 91.9
kiran.s@indigo919.in
Much appreciated you all that much to share these connections. Will look at this.. WhatsApp++
ReplyDeleteVery interesting blog. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know. TutuApp VIP iOS 10
ReplyDeleteI have read your blog it is very helpful for me. I want to say thanks to you. I have bookmark your site for future updates. AppEven iOS 10
ReplyDeletepinoy channel
ReplyDeletepinoy tv show
pinoy tv
pinoy show
watch online
A debt of gratitude is in order for sharing the information, keep doing awesome... I truly delighted in investigating your site. great asset... whatsapp group link join
ReplyDeleteI was reading some of your content on this website and I conceive this internet site is really informative ! Keep on putting up.
ReplyDeleteespionner sms a distance gratuit
I like your post. It is good to see you verbalize from the heart and clarity on this important subject can be easily observed... doppiaggio video
ReplyDeleteDwello is the new place to buy Homes. Buy your new home with confidence with Dwello. Dwello - The Right Address is Waiting
ReplyDeleteHomes in Mumbai
Homes in Thane
Home in Pune
Eine weitere exklusive Funktion der besten und anspruchsvollsten Spionageanwendungen für das iPhone ist ein Kontaktmonitor, der die Kontakte verfolgt, die dem Kontaktbuch des Telefons hinzugefügt werden. afspage Jetzt gibt es verschiedene Grade von Diebstahl und es neigt dazu, auf einer gleitenden Skala zu arbeiten.
ReplyDelete
ReplyDeleteTutu Helper is the one of the best ios,android App store to get the tons of free app and game. Here the latest version of TutuApp of free.
Tutu Helper Apk
TutuApp free
tutuapp pokemon go
Tweakbox App is the one of the best ios,android App store to get the tons of free app and game. Here the latest version of tweakbox of free.
ReplyDeleteTweakbox Apk
Tweakbox for ios
Tweakbox for android
ReplyDeleteWhatsapp plus is one of the best mod app for official whatsapp for free, get unlimited features of
whatsapp plus for free. Here Click to download the latest version whatsapp plus apk.
WhatsApp Plus
Download WhatsApp Plus
That's the really nice information .I enjoyed to read this article .I thought we have so many offers to promote our website https://Butterry.com through this latest version. Thank you
ReplyDeleteHaving learnt valuable information from in this article which we can use to help other. Your thoughts are all great.
ReplyDeletehomes in pune
projects in pune
flats in pune
Thanks you sharing this helpful information; please keep doing so on your blog.
ReplyDeleteproperties in pune
flats in pune
homes in pune
Your blog gave us useful information to work with. Your suggestions are all excellent.
ReplyDeleteflats in mumbai
homes in mumbai
projects in mumbai
Thanks you sharing this helpful information; please keep doing so on your blog.
ReplyDeleteflats in bengaluru
projects in bengaluru
properties in bengaluru
ReplyDeleteAmazing work you have done. Below real projects can help you in your future investment
homes in bengaluru
properties in bengaluru
flats in bengaluru